Dodge College of Film and Media Arts
Located in Orange, California, Dodge College of Film and Media Arts is the number four ranked film school in the United States.
With a state-of-the-art facility, accomplished faculty, hands-on learning environment, international travel opportunities and synergy across all programs, your opportunities at Dodge College are endless.
Goal: Increase brand awareness for Dodge College of Film and Media Arts for current and prospective students by incorporating new forms of social media content
Relaunched Dodge TikTok for Fall 2022, increased follower count by 60% and engagement by 120%
Collaborated with Dean Stephen Galloway (prev. Executive Editor and Producer of the Hollywood Reporter) to create short-form content using digital storytelling
Researched current trends for brand strategy, creating entertaining and educational content to promote facets of the film school
Promoted Master Class series featuring creators of Stranger Things, The Duffer Brothers, Netflix CEO Ted Sarandos, Michelle Yeoh, Damien Chazelle and Justin Hurwitz, Fernando Meirelles